Tips For Purchasing Ceramic Tile In China -- Part One

We want to telll how to find a business partner for purchasing ceramic tile in China. It is rather helpful if you work as a wholesaler, retailer, commission agent or construction company for ceramic tiles.

First of all, let me introduce different ceramic marketing participants., from which you can select the best partner for your marketing strategy. We also want to tell you different tips when you work as a wholesaler, retailer, construction company, commission agent or even a manufacturer in your country.

1. Brand Manufacturer.
'Brand Manufacturer' means the factories are not only good at producing, but also good at marketing. And more than 70% goods produced by their own factory. Like DongPeng Ceramics, Eagle Brand Ceramics.

2 Trading Company.
Good at marketing but don't produce themselves. They are the price and product hunter in the market. Some of them work as a purchase agent for worldwide clients.

3. OEM manufacturer.
They don't marketing but just concerned with producing. No marketing means no charge for marketing, so their cost is lower. it is 15% to 50% price different from a brand enterpise in the same quality system. They are the favorite of trading company.

After reading above, you will find out a secret: OEM manufacturer is a absolute producer, trading company is a absolute seller. Brand Manufacturer are mixture of OEM manufacturer and trading company. Now, some new organizations appear. See belowed:

4. Half-Brand-Manufacturer
Some Brand Manufacturer will order an OEM manufacturer to produce the normal and low profit products for them. They concentrate in their markeing channel, new and high profit products and technology. It means many products are not produced by themselves. I have to call this kind of manufacturer 'Half-Brand-Manufacturer'. Like Ki** Ceramics, Over**** Ceramics, Mona**** Ceramics.

Some big trading company cooperate with one or some OEM manufacturers, register a new brand, build their marketing channel and showroom. They work as a 'Half-Brand-Manufacturer'.

See Part Two, Click http://home-warm.blogspot.com/2009/04/tips-for-purchasing-ceramic-tile-in.html